Percy Bland for Mayor

Percy Bland, is a prominent figure in Meridian, Mississippi, with a rich personal and professional history. Born in Crystal Springs, Mississippi, and raised in Jackson, Mississippi, he has strong local roots. Percy Bland earned a degree in chemistry and a Master’s in Public Health before building a career that included work in public health and later in insurance.

He went on to become the first African American mayor of Meridian, Mississippi, serving two terms and serving as a pivotal role in community development, infrastructure improvements, and continuous growth of Meridian, Mississippi.

Despite Percy Bland’s significant contributions to Meridian, ranging from infrastructure improvements to community programs. He faced a significant perception challenge. Percy was often disliked or misunderstood by a portion of the local population. Which led to him not getting re-elected for his initial third term. His goal in working with Maac Media was to reshape that public perception by showcasing his ongoing efforts and positive impact through well-crafted video storytelling.

To help shift public perception, we took a community-centered approach. Wedocumented multiple local supporters who could authentically speak to Percy Bland’s positive impact. We also captured Percy in action at various events, showcasing his engagement with the city of Meridian and his dedication to those who are local. The resulting documentation told a compelling story of a leader who was deeply invested in improving the lives of Meridian’s residents.

The video campaign had a powerful impact. By authentically showcasing Percy Bland’s contributions and community engagement, the project helped reshape public perception.

Ultimately, this contributed to Percy Bland’s successful re-election as mayor of Meridian for a third term in 2025. It was a clear testament to how impactful storytelling can bridge the gap between a public figure and the community they serve.

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Small Steps Create Big Shifts